• News
09.03.2017

afb in kfz-betrieb: Digitization - becoming more efficient

Prof. Dr. Frank Stenner asked Enrico Moritz questions about overcoming the challenges and exploiting the opportunities of digitalization in automotive businesses.

Digitalization in automotive businesses

The interview deals with the following questions, for example:

  • What role does digitalization play for dealerships?
  • How important is a dealership's own website?
  • What are the advantages of having a rate calculator on your own website?
  • How will digitalization continue to affect the automotive trade?
  • How can dealerships with several brands and showrooms make better use of synergy effects?
  • Many customers want to purchase vehicles and financial services online. What tools can retailers use for this?
  • What is happening with regard to the customer's signature for an end-to-end digital contract conclusion?

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Find out more about the digitization possibilities of offer and sales processes in the car trade