afb in the FLF: Optimal customer experience in the corporate client business
Specialist article in the FLF on offers without media discontinuity when concluding contracts
"Now that the first financial service providers have entered the market with online application channels for the retail lending business, those who prefer to operate in the B2B business now want to offer their commercial customers an adequate service."
Online contract conclusion without media discontinuity
So what are the differences and similarities between B2B and B2C business? Are there functionalities that have proven themselves in B2C business and can also be used universally for B2B business? In any case, everything that can be digitized will be digitized. Almost all financial service providers are currently examining new possibilities for improving their approach to new customers, for communicating with existing customers and for handling internal processes.
In this article, Dr. Lars Rüsberg shows ways and possibilities for concluding contracts digitally.
