The 6th afb Market and Innovation Event shows how "Digital Customer Onboarding" makes companies more successful


Munich, 11 April 2019 – New digital strategies for customer acquisition and retention are the subject of the 6th afb Market and Innovation Event, which takes place in Munich on 28 May 2019. For this annual premium event afb Application Services AG (afb), innovation and transformation partner for digital processes, is expecting around 120 interested specialists and managers from financial and service providers, manufacturers and retailers.

"Today’s ubiquitous digitisation fundamentally changes buyer behaviour and customer expectations. We dealt with the question of which measures are necessary so that digitally-acquired buyers become satisfied customers in the long term. The new processes of digital customer onboarding provide a successful answer. This digital transformation in application and service processes enthuses customers and IT departments alike. That is why this topic is the focus of this year's premium event,” says Philipp Oberleitner, Sales Manager at afb.

Edgar K. Geffroy, the well-known innovative thinker in the field of customer orientation, will open the 6th afb Market and Innovation Event with a keynote speech. The bestselling author, entrepreneur and industry insider is going to talk about the paradigm shift in buying behaviour and the digital customer formula derived from it.

Subsequently, twelve speakers experienced in this field will shed light on the path from anonymous clicks to satisfied customers from different perspectives. They will show how B2B prospects can become customers in three minutes or what pitfalls to avoid when managing customer onboarding projects. In further interactive sessions, the participants learn from the exchange with like-minded people; for example, experts from PwC discuss the results of the "Next Generation Client Onboarding" study. The afb premium event aims to transfer knowledge based on best practices and current innovations to company decision-makers.

All information regarding the afb Market and Innovation Event 2019 program as well as the option to register can be found at Participation is free of charge. Due to the high demand, early booking is recommended.

afb Application Services AG
Dietmar Koethner
Professional Marketing
Phone: +49 (89) 78 000-351