afb invites you to the afb Market and Innovation Event 2017 with the tag line 'Customer Experience Strategy – Next Level!'


Munich, 23 March 2017 – afb Application Services AG (afb), European full-service provider for financial and service providers, manufacturers and vendors, invites you to the afb Market and Innovation Event 2017 with the tag line 'Customer Experience Strategy – Next Level!' taking place at the Sofitel Munich Bayerpost on 4 May 2017.  

The participants will be given starting points and concrete solutions to successfully meet the profound changes brought about by standardised and individual processes, changed customer behaviour and disruptive technologies. This new level of digitisation has the customer as its focus. In order to successfully renew business models and to enable a future-oriented customer experience, a great deal of creative lateral thinking and foresight is required. This includes, for example, intelligent omni-channel solutions and virtual reality technologies, which offer companies innovative application possibilities to not only bind customers, but also captivate them.

The event links decision-makers and experts from finance and service providers, manufacturers and vendors. Visionary thinkers give impulses to reach the next level of customer experience in the own company: these include Dacuda AG, Opel Bank GmbH, FC Bayern München AG, BDO Legal Rechtsanwaltsgesellschaft mbH, BMW AG, Deloitte GmbH Wirtschaftsprüfungsgesellschaft, FinTecSystems GmbH, Hanacek Factoring Consulting & Solutions e.K., ING-DiBa AG, STILL Financial Services GmbH and GmbH & Co. KG.

The keynote speakers present disruptive technologies such as virtual & augmented reality, touchpoints of a digital customer journey and successful digitisation strategies. The interactive, parallel workshops cover, for example, innovative system and process solutions for future retail concepts, decision chains, financing and invoicing models.

'Are you enthusing your customers, fulfilling their dreams? Digitisation leads to novel business models. These are the prerequisites for future customer relationships and their consistent further development and require courage, rethinking and changing business processes. The afb Market and Innovation Event 2017 provides an excellent platform for this: participants benefit from the transfer of knowledge, the exchange of experience, the generation of ideas, and, last but not least, the networking with cross-sector decision-makers and experts. We do not only deliver position papers but also solutions,' says Gerolf Dienhold, Member of the Managing Board of afb.

The program of the afb Market and Innovation Event 2017 and the registration possibilities can be found at Participation is free, but the available places are very limited. We therefore advise you to make your reservation as early as possible.

Image: Impression afb Market and Innovation Event 2016
Image source: afb

About afb Application Services AG

Based in Munich, afb Application Services AG has been optimising the financing operation of banks and leasing companies since 1995. A full-service provider, afb offers a customer- and project-specific mix of process, specialist and IT consulting, projects based on the afb Credit Management Solution, application and infrastructure management, business process management and outsourcing. Its innovative solutions enable companies to automate the entire credit process – from quotation to application with fully automated credit decisions and processing, through to contract management. Well-known companies from the financial services sector make use of the solutions offered by afb internationally to generate a significant percentage of their turnover.

To find out more, please visit or follow us on Xing, LinkedIn, Google+, Facebook and Twitter.

afb Application Services AG
Sylvia Hengstler
Senior Marketing
Tel: +49 (89)78000-353