afb offers vendors solutions for the digitalisation of proposal and sales processes


Munich, 7 July 2016 – afb Application Services AG (afb), a leading European full-service provider for the optimisation of financing business of banks and leasing companies, offers a full range of smart solutions for digital proposal and sales processes. The agile, multi-device-compatible business services support the creation of customised leasing, credit and service solutions based on specific financing conditions and inventories.

According to a recent survey conducted by the market-research organisation Bitkom Research among more than 1,000 consumers, online financial products continue to offer great potential. Seven percent of respondents have already concluded loan agreements online and a quarter are considering doing so in the future. Insurance products yield a similar picture. The main criteria in deciding in favour of an online solution are media-consistent digital transaction processing, the rapid response capability of the supplier as well as attractive conditions.

Digital consumers expect a transparent, fast and smooth proposal and sales process. Vendors need to link their physical inventories, showrooms and sales personnel via a range of different terminals with digital portals, consultants and customers to achieve an intelligent combination of goods and financial services. afb Fast Integration Business Services for proposal and sales processes allow vendors to provide individual, binding leasing, financing and service offerings online, taking into account manufacturer and vendor-specific financing conditions, the consumer’s budget restrictions  as well as the available stock of new and used goods.

The Business Service Stock Sale Portal Snippet" creates a commercialisation platform allowing vendors to upload and display new and used goods. The administration function enables the management of object, location and financing data. The consumer can subsequently access the current stock via the vendor’s website or comparison portals. In addition the Fast Integration Business Service Retail Calculation Portal Snippet", provides an integrated dialogue platform for the creation of binding leasing, financing and service proposals. The consumer calculates the price of the proposal on the basis of individual parameters such as down-payment and contract duration by means of smartphone, tablet or PC. The customer, object and calculation data are transmitted to the vendor so that he can contact the customer directly and conclude the contract efficiently. Complementary to this the Capability Calculation Portal Snippet" determines the maximum financing amount that the consumer can afford.

The lightweight and agile afb Fast Integration Business Services can easily be integrated in existing websites and connected with ERP systems by means of standardised, flexible interfaces and surfaces. User-friendly import and export functions, integrated workflows and regulations shorten processing and throughput times. The Business Services are characterised by short development, rollout and test cycles, endowing them with a short time to market.

What today’s customers expect from digital financial products is revolutionising commerce. With our Business Services vendors can integrate proposal and sales processes for goods and financial services, which makes their offers considerably more attractive. These services enable vendors to integrate innovative functions in their existing IT landscape without major expenditure, thereby flexibly adapting sales processes to new requirements”, explains Enrico Moritz, Manager Business Development and Consulting at afb.

About afb Application Services AG

Based in Munich, afb Application Services AG has been optimising the financing operation of banks and leasing companies since 1995. A full-service provider, afb offers a customer- and project-specific mix of process, specialist and IT consulting, projects based on the afb Credit Management Solution, application and infrastructure management, business process management and outsourcing. Its innovative solutions enable companies to automate the entire credit process – from quotation to application with fully automated credit decisions and processing, through to contract management. Well-known companies from the financial services sector make use of the solutions offered by afb internationally to generate a significant percentage of their turnover.

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afb Application Services AG
Sylvia Hengstler
Senior Marketing
Tel: +49 (89)78000-353