The online purchase process usually consists of many digital individual steps, which can lead to the customer being upset or even bailing out completely. Optimising this process is the subject of Digital Customer Onboarding. The goal of every company must be to control the digital process in such a way that the customer is picked up and looked after in every step.
However, there are many industries in which a purchase is a very complex to process. Examples include individual product configurations, the financing of a valuable item and the associated credit check, identification and electronic signature. The requirements for good Digital Customer Onboarding are increasing exorbitantly here. Nevertheless, the customer is expected to meet them.