The central functions of afb Credit Management Solution (afb-CMS) include partner management. Highly effective customer relation management functions depicting all relationships in real time are available. Linking highly effective system components to form a holistic information platform allows a 360-degree view of business partners (e.g. customers/consumers, banks and their employees, agents, trading partners and their sellers, manufacturers, insurance companies, service providers, etc.). Partner Management thus forms the basis for the interplay of all afb-CMS processes and operations by providing all necessary information. Consistent customer acquisition, long-term customer loyalty, optimum customer orientation and maximum utilisation of customer potential are thus ensured.